I'm Lynne Wilson. I've been in marketing since before digital existed — agency side, corporate side, operator side, franchisor side. I have an MBA and I've directed campaigns, managed agencies, overseen spend across national franchise systems, and sat inside the operator businesses trying to make sense of it all.

That's not a clean career path. But it gave me something most consultants don't have — I understand how each side thinks, what they get wrong, and where the gaps are between strategy and what actually drives revenue. I'm not a textbook strategist who has never run a real operation. And I'm not an operator who never had formal training. I'm both. That combination is rare.

Field → Funnel™ came out of that. A growth operating system built from the inside of real operator businesses — not a consulting textbook.

I'm not your campaign manager. I'm not your agency. I'm the coach. I teach operators how to read the scoreboard, call the right plays, and hold everyone — including their agencies — accountable to numbers that actually matter.